In the individualist societies the goal is to create the best version of yourself; work on yourself, educate yourself, be the best in your field of work…
The rules are simple: you can do whatever you want as long as it doesn’t harm anyone.
Individuals who rise to the top often invest their time and effort to helping others climb one step higher. Therefore, the advancement of each individual adds to the advancement of the entire group because the system works as a complex mechanism.
In collectivist societies the goals is not to stick out, to fit in the masses, to behave as the rules of the group suggest, and not interfere with the other groups.
The rules are clear: you will do as told or you will be kicked out from the group.
Since each rising from the predetermined standards is being punished, the progress of the individuals and the group is almost impossible.