Shiny Object

Most often, it’s enough to have a funny hat and a funny suit to stand out.

People will notice you, but if the thing you’re doing is worthless, then you’re just a clown in a funny costume.

If, besides the costume, your work provides an extraordinary experience, then you’re Lady Gaga, Marylin Manson, Salvador Dali and many others who used a shiny object tactics. 

The way you look is less important than the thing you do, but it definitely attracts attention.

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